Brand driven the route to integrated branding through great leadership

Bibliographic Details
Main Author: LePla
Other Authors: Davis, Parker
Format: Book
Language:English
Published: London Kogan page 2003
Subjects:
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100 1 0 |a LePla  |h F. Joseph  |y 1955- 
245 1 0 |a Brand driven  |b the route to integrated branding through great leadership  |c F. Joseph LePla, Susan V. Davis, and Lynn M. Parker 
260 0 0 |a London  |b Kogan page  |c 2003 
300 0 0 |a xvi, 334 p.  |c 24 cm 
500 0 0 |a Includes index 
650 0 0 |a Brand name product  |x Management 
650 0 0 |a Leadership 
700 1 1 |a Davis  |h Susan V.  |y 1966 
700 1 1 |a Parker  |h Lynn M.  |y 1956- 
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