APA (7th ed.) Citation

Jain. (1990). Marketing planning & strategy (3rd ed.). South-Western Pub.

Chicago Style (17th ed.) Citation

Jain. Marketing Planning & Strategy. 3rd ed. Cincinnati, OH: South-Western Pub, 1990.

MLA (8th ed.) Citation

Jain. Marketing Planning & Strategy. 3rd ed. South-Western Pub, 1990.

Warning: These citations may not always be 100% accurate.