APA (7th ed.) Citation

Kerin & Peterson. (1987). Strategic marketing problems: Cases and comments (4th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin and Peterson. Strategic Marketing Problems: Cases and Comments. 4th ed. Boston: Allyn and Bacon, 1987.

MLA (8th ed.) Citation

Kerin and Peterson. Strategic Marketing Problems: Cases and Comments. 4th ed. Allyn and Bacon, 1987.

Warning: These citations may not always be 100% accurate.