Strategic marketing problems cases and comments
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Allyn and Bacon
c1987.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xv, 735 p. ill. 25 cm. |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 020510553X (International ed.) |