APA (7th ed.) Citation

Cravens & Woodruff. (1986). Marketing. Addison-Wesley Pub. Co.

Chicago Style (17th ed.) Citation

Cravens and Woodruff. Marketing. Reading, Mass: Addison-Wesley Pub. Co, 1986.

MLA (8th ed.) Citation

Cravens and Woodruff. Marketing. Addison-Wesley Pub. Co, 1986.