Marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
c1986.
|
| Subjects: |
| Physical Description: | xxiii, 818 p. ill. 29 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0201108402 : |