Marketing management analysis, planning, implementation, and control
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1988.
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| Edition: | 6th ed. |
| Physical Description: | xxi, 777 p., [8] leaves of plates ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0135561507 |