APA (7th ed.) Citation

Hise, Gillett, & Ryans. (1979). Basic marketing: Concepts and decisions. Winthrop Publishers.

Chicago Style (17th ed.) Citation

Hise, Gillett, and Ryans. Basic Marketing: Concepts and Decisions. Cambridge, Mass: Winthrop Publishers, 1979.

MLA (8th ed.) Citation

Hise, et al. Basic Marketing: Concepts and Decisions. Winthrop Publishers, 1979.