Basic marketing concepts and decisions
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Winthrop Publishers
c1979.
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| Subjects: |
| Physical Description: | xix, 572 p. ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0876260563 : |