APA (7th ed.) Citation

Pride & Ferrell. (1995). Marketing: Concepts and strategies (9th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride and Ferrell. Marketing: Concepts and Strategies. 9th ed. Boston: Houghton Mifflin, 1995.

MLA (8th ed.) Citation

Pride and Ferrell. Marketing: Concepts and Strategies. 9th ed. Houghton Mifflin, 1995.

Warning: These citations may not always be 100% accurate.