Marketing concepts and strategies
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin
c1995.
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| Edition: | 9th ed. |
| Subjects: |
| Physical Description: | xxx, 753 p. col. ill., col. maps 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0395707463 (student book) 0395716837 (examination copy) |