Marketing concepts and strategies

Bibliographic Details
Main Author: Pride
Other Authors: Ferrell
Format: Book
Language:English
Published: Boston Houghton Mifflin c1995.
Edition:9th ed.
Subjects:
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008 941230s1995 iluab b 001 0 eng
040 |a mod 
020 |a 0395707463 (student book) 
020 |a 0395716837 (examination copy) 
090 0 0 |a 658.8.20 
100 1 |a Pride  |h William M. 
245 1 0 |a Marketing   |b concepts and strategies   |c William M. Pride, O.C. Ferrell. 
250 |a 9th ed. 
260 |a Boston   |b Houghton Mifflin  |c c1995. 
300 |a xxx, 753 p.   |b col. ill., col. maps   |c 26 cm. 
504 |a Includes bibliographical references and index. 
650 0 0 |a Marketing. 
700 1 |a Ferrell  |h O. C. 
999 |a B000009449  |b IKEM   |d BOOKS  |e Umum  |f IKEM  |j AVAILABLE  |q GOOD CONDITION