Marketing basic concepts and decisions
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin
c1987.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxx, 766 p. ill. (some col.) 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0395357101 |