Marketing basic concepts and decisions

Bibliographic Details
Main Author: Pride
Other Authors: Ferrell
Format: Book
Language:English
Published: Boston Houghton Mifflin c1987.
Edition:5th ed.
Subjects:
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100 1 |a Pride  |h William M. 
245 1 0 |a Marketing   |b basic concepts and decisions   |c William M. Pride, O.C. Ferrell. 
250 |a 5th ed. 
260 |a Boston   |b Houghton Mifflin  |c c1987. 
300 |a xxx, 766 p.   |b ill. (some col.)   |c 26 cm. 
504 |a Includes bibliographical references and indexes. 
650 0 0 |a Marketing. 
700 1 |a Ferrell  |h O. C. 
999 |a B000010154  |b TUDM KUANTAN  |d BOOKS  |e Umum  |f TUDM Kuantan  |j AVAILABLE  |q GOOD CONDITION