APA (7th ed.) Citation

Kotler & Armstrong. (2004). Principles of marketing: Activebook version 2.0. Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler and Armstrong. Principles of Marketing: Activebook Version 2.0. Upper Saddle River, N.J: Pearson/Prentice Hall, 2004.

MLA (8th ed.) Citation

Kotler and Armstrong. Principles of Marketing: Activebook Version 2.0. Pearson/Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.