Principles of marketing activebook version 2.0
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2004
|
| Subjects: |
| Physical Description: | xxii, 648 p. col. ill. 28 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 599-622) and indexes |
| ISBN: | 0130418145 (pbk.) |