10 rules for strategic innovators from idea to execution

Bibliographic Details
Main Author: Govindarajan
Other Authors: Trimble
Format: Book
Language:English
Published: Boston, Mass. Harvard Business School Press c2005.
Subjects:
Table of Contents:
  • Why innovation needs a different kind of execution
  • Why organizations, like elephants, never forget
  • Case: Corning microarray technologies
  • Slaying the elephant
  • Why tensions rise when new borrows from established
  • Case: New York Times Digital
  • Turning tension into a productive force
  • Why learning from experience is an unnatural act
  • How being bold, competitive, or demanding can inhibit learning
  • Case: Hasbro Interactive
  • How being reasonable, inspiring, or diligent can block learning just as easily
  • Case: Capston-White
  • Finding gold with theory-focused planning
  • Ten rules for strategic innovators
  • Case: Analog Devices.