APA (7th ed.) Citation

Heding, Knudtzen, & Bjerre. (2009). Brand management: Research, theory and practice. Routledge.

Chicago Style (17th ed.) Citation

Heding, Knudtzen, and Bjerre. Brand Management: Research, Theory and Practice. New York: Routledge, 2009.

MLA (8th ed.) Citation

Heding, et al. Brand Management: Research, Theory and Practice. Routledge, 2009.