APA (7th ed.) Citation

Goodman & Helin. (2009). Why customers really buy: Uncovering the emotional triggers that drive sales. Career Press.

Chicago Style (17th ed.) Citation

Goodman and Helin. Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales. Franklin Lakes: Career Press, 2009.

MLA (8th ed.) Citation

Goodman and Helin. Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales. Career Press, 2009.

Warning: These citations may not always be 100% accurate.