APA (7th ed.) Citation

McCarthy Edmund Jerome. (1975). Basic marketing: A mangerial approach (5th. ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy Edmund Jerome. Basic Marketing: A Mangerial Approach. 5th. ed. Homewood, Illinois: R. D. Irwin, 1975.

MLA (8th ed.) Citation

McCarthy Edmund Jerome. Basic Marketing: A Mangerial Approach. 5th. ed. R. D. Irwin, 1975.

Warning: These citations may not always be 100% accurate.