Basic marketing a mangerial approach

Bibliographic Details
Main Author: McCarthy Edmund Jerome
Format: Book
Language:English
Published: Homewood, Illinois R. D. Irwin 1975
Edition:5th. ed.
Subjects:
LEADER 00675cam a2200217 a 4500
001 0000134397
005 20121004090000.0
040 |a mod 
041 |a eng 
020 0 0 |a 0256015678 
090 0 0 |a 658.8  |b MCC  |e 1975 
100 1 0 |a McCarthy  |h E. Jerome  |q Edmund Jerome 
245 1 0 |a Basic marketing  |b a mangerial approach  |c E. JErome McCarthy 
250 0 0 |a 5th. ed. 
260 0 0 |a Homewood, Illinois  |b R. D. Irwin  |c 1975 
300 |a 694 p.  |b ill.  |c 25 cm 
500 |a First published, 1960 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  |x Management 
852 0 0 |a 01 
999 |a B000020216  |b KD Sultan Idris  |d BOOKS  |e Umum  |f Other Branches  |j AVAILABLE  |q GOOD CONDITION