APA (7th ed.) Citation

Peter & Donnelly. (1998). Marketing management: Knowledge and skills (5th. ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter and Donnelly. Marketing Management: Knowledge and Skills. 5th. ed. Boston, MA: Irwin/McGraw-Hill, 1998.

MLA (8th ed.) Citation

Peter and Donnelly. Marketing Management: Knowledge and Skills. 5th. ed. Irwin/McGraw-Hill, 1998.