APA (7th ed.) Citation

Kinnear & Taylor. (1983). Marketing research: An applied approach (2nd. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kinnear and Taylor. Marketing Research: An Applied Approach. 2nd. ed. New York: McGraw-Hill, 1983.

MLA (8th ed.) Citation

Kinnear and Taylor. Marketing Research: An Applied Approach. 2nd. ed. McGraw-Hill, 1983.