Berkowitz, Kerin, & Rudelius. (1989). Marketing (2nd ed.). Irwin.
Chicago Style (17th ed.) CitationBerkowitz, Kerin, and Rudelius. Marketing. 2nd ed. Boston, MA: Irwin, 1989.
MLA (8th ed.) CitationBerkowitz, et al. Marketing. 2nd ed. Irwin, 1989.
Warning: These citations may not always be 100% accurate.