Marketing
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Irwin
1989
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxv, 752 p. ill. (some col.) 26 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 702-719) and index |
| ISBN: | 0256075131 0256076138 |