APA (7th ed.) Citation

Boone & Kurtz. (2005). Contemporary marketing (11th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Boone and Kurtz. Contemporary Marketing. 11th ed. Mason, Ohio: Thomson/South-Western, 2005.

MLA (8th ed.) Citation

Boone and Kurtz. Contemporary Marketing. 11th ed. Thomson/South-Western, 2005.

Warning: These citations may not always be 100% accurate.