Fundamentals of marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Tokyo
McGraw-Hill Kogakusha
1975
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xvii, 752 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0070608628 |