APA (7th ed.) Citation

Perreault & McCarthy. (1996). Basic marketing: A global-managerial approach (12th ed.). Irwin.

Chicago Style (17th ed.) Citation

Perreault and McCarthy. Basic Marketing: A Global-managerial Approach. 12th ed. Chicago: Irwin, 1996.

MLA (8th ed.) Citation

Perreault and McCarthy. Basic Marketing: A Global-managerial Approach. 12th ed. Irwin, 1996.

Warning: These citations may not always be 100% accurate.