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0000136720 |
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20130717090000.0 |
| 040 |
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|a mod
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| 041 |
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|a eng
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| 020 |
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|a 0256206872
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| 020 |
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|a 0256139903
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| 090 |
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|a 658.8
|b PER
|c f
|e 1996
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| 100 |
1 |
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|a Perreault
|h William D
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| 245 |
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|a Basic marketing
|b a global-managerial approach
|c William D. Perreault, Jr., E. Jerome McCarthy
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| 250 |
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|a 12th ed
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| 260 |
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|a Chicago
|b Irwin,
|c c1996.
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| 300 |
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|a 1 v. (various pagings)
|b col. ill., col. maps
|c 27 cm
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| 490 |
0 |
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|a The Irwin series in marketing
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| 504 |
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|a Includes bibliographical references and indexe
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| 650 |
0 |
0 |
|a Marketing
|x Management
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| 700 |
1 |
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|a McCarthy
|h E. Jerome
|q (Edmund Jerome)
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| 852 |
0 |
0 |
|a 01
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