Marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Harper & Row
c1982
|
| Edition: | 2nd ed |
| Subjects: |
| Item Description: | Rev. ed. of: Marketing, an integrated approach. c1979 |
|---|---|
| Physical Description: | xix, 752, [7] p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0060443596 |