APA (7th ed.) Citation

McDaniel. (1979). Marketing, an integrated approach. Harper & Row.

Chicago Style (17th ed.) Citation

McDaniel. Marketing, an Integrated Approach. New York: Harper & Row, 1979.

MLA (8th ed.) Citation

McDaniel. Marketing, an Integrated Approach. Harper & Row, 1979.

Warning: These citations may not always be 100% accurate.