Build for change revolutionizing customer engagement through continuous digital innovation

Bibliographic Details
Main Author: Trefler
Format: Book
Language:English
Published: Hoboken, NJ John Wiley & Sons 2014
Subjects:
LEADER 00773cam a2200217 a 4500
001 0000140844
005 20141121090000.0
040 |a mod 
041 |a eng 
020 0 0 |a 9781118930267 
090 0 0 |a 658.812  |b TRE  |e 2014 
100 1 0 |a Trefler  |h Alan 
245 1 0 |a Build for change  |b revolutionizing customer engagement through continuous digital innovation  |c Alan Trefler 
260 0 0 |a Hoboken, NJ  |b John Wiley & Sons  |c 2014 
300 0 0 |a xiii, 175 p.  |b ill.  |c 24 cm 
504 0 0 |a Includes bibliographical references 
650 0 0 |a Internet marketing 
650 0 0 |a Relationship marketing  |x Technological innovations 
650 0 0 |a Customer relations  |x Management  |x Technological innovations 
852 0 0 |a 01 
999 |a 0296949  |b KEMENTAH  |d BOOKS  |e Umum  |f Perpustakaan KEMENTAH  |j AVAILABLE  |q GOOD CONDITION