Blue Ocean Starategy-presentation and analysis of an instrument of strategic management compared to established company-and competitive strategies banchelor work

Blue Ocean Starategy-presentation and analysis of an instrument of strategic management compared to established company-and competitive strategies banchelor work

Bibliographic Details
Main Author:	Zickermann
Format:	Book
Language:	English
Published:	Norderstedt, Germany Druck und Bindung Book on Demand GmbH 2010
Subjects:	New products Market segmentation

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