APA (7th ed.) Citation

Kim & Mauborgne. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.). Harvard Business School Publishing.

Chicago Style (17th ed.) Citation

Kim and Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. United States: Harvard Business School Publishing, 2015.

MLA (8th ed.) Citation

Kim and Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Harvard Business School Publishing, 2015.