Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim
Other Authors: Mauborgne
Format: Book
Language:English
Published: United States Harvard Business School Publishing 2015
Edition:Expanded edition
Subjects:
Description
Physical Description:xxviii, 287 p. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781625274496(alk. paper)