APA (7th ed.) Citation

Kotler & Keller. (2009). Marketing management (13th ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler and Keller. Marketing Management. 13th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2009.

MLA (8th ed.) Citation

Kotler and Keller. Marketing Management. 13th ed. Pearson Prentice Hall, 2009.