Kotabe, M., & Kristiaan Helsen. (2000). Global marketing management (2nd edition.). John Wilaey & Sons, Inc..
Chicago Style (17th ed.) CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 2nd edition. United States: John Wilaey & Sons, Inc., 2000.
MLA (8th ed.) CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 2nd edition. John Wilaey & Sons, Inc., 2000.
Warning: These citations may not always be 100% accurate.