Global marketing management

Global marketing management

Bibliographic Details
Main Authors: Kotabe, Masaaki (Author), Kristiaan Helsen (Author)
Format: Book
Published: United States : John Wilaey & Sons, Inc., 2000
Edition:2nd edition
Subjects:
International business enterprises > Management
Export marketing > Management
Description
Physical Description:739 pages : 25 cm
ISBN:0471372897

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