Global marketing management

Bibliographic Details
Main Authors: Kotabe, Masaaki (Author), Kristiaan Helsen (Author)
Format: Book
Published: United States : John Wilaey & Sons, Inc., 2000
Edition:2nd edition
Subjects:
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245 1 0 |a  Global marketing management   |c  Masaaki Kotabe, Kristiaan Helsen 
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650 2 0 |a  International business enterprises   |x  Management 
650 1 0 |a  Export marketing   |x  Management 
700 1 |a  Kristiaan Helsen   |e  author 
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