MARKETING MANAGEMENT : AN ASIAN PERSPECTIVE

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Keller, Kevin Lane (Author), Swee, Hoon Ang (Author), Siew, Meng Leong (Author), Chin, Tiong Tan (Author)
Format:	Book
Published:	Singapore : Prentice Hall, 2009
Edition:	Fifth Edition
Subjects:	Marketing > Asia > Case study Business and economic Industrial management

Description
Item Description:	Includes index
Physical Description:	xxvi, 712 pages : colour illustrations ; 28 cm
ISBN:	9789810679934

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