MARKETING MANAGEMENT : AN ASIAN PERSPECTIVE

MARKETING MANAGEMENT : AN ASIAN PERSPECTIVE

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Keller, Kevin Lane (Author), Swee, Hoon Ang (Author), Siew, Meng Leong (Author), Chin, Tiong Tan (Author)
Format:	Book
Published:	Singapore : Prentice Hall, 2009
Edition:	Fifth Edition
Subjects:	Marketing > Asia > Case study Business and economic Industrial management

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