Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
This study explores customers' shopping experience through shopping centre branding.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
South Asia Publications
2009
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| Online Access: | http://irep.iium.edu.my/11081/ http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf |
| id |
iium-11081 |
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| recordtype |
eprints |
| spelling |
iium-110812012-02-27T13:29:38Z http://irep.iium.edu.my/11081/ Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia Haque, A. K. M. Ahasanul Rahman, Sabbir This study explores customers' shopping experience through shopping centre branding. South Asia Publications 2009 Article PeerReviewed application/pdf en http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir (2009) Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia. Journal of Management Research, 9 (3). pp. 248-259. ISSN 0972-5814 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| description |
This study explores customers' shopping experience through shopping centre branding. |
| format |
Article |
| author |
Haque, A. K. M. Ahasanul Rahman, Sabbir |
| spellingShingle |
Haque, A. K. M. Ahasanul Rahman, Sabbir Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| author_facet |
Haque, A. K. M. Ahasanul Rahman, Sabbir |
| author_sort |
Haque, A. K. M. Ahasanul |
| title |
Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_short |
Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_full |
Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_fullStr |
Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_full_unstemmed |
Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia |
| title_sort |
exploring customer's shopping experiences through shopping centre branding in malaysia |
| publisher |
South Asia Publications |
| publishDate |
2009 |
| url |
http://irep.iium.edu.my/11081/ http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf |
| first_indexed |
2023-09-18T20:20:26Z |
| last_indexed |
2023-09-18T20:20:26Z |
| _version_ |
1777408070827114496 |