Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
This study explores customers' shopping experience through shopping centre branding.
Main Authors: | Haque, A. K. M. Ahasanul, Rahman, Sabbir |
---|---|
Format: | Article |
Language: | English |
Published: |
South Asia Publications
2009
|
Online Access: | http://irep.iium.edu.my/11081/ http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf |
Similar Items
-
Shopping on the Internet: the influence of brand name on consumer's purchase decision
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012) -
Factors determinate customer shopping behaviour through Internet: the Malaysian case
by: Haque, A. K. M. Ahasanul, et al.
Published: (2009) -
Factors Influencing Customer Satisfaction towards E-shopping in Malaysia
by: Sarwar, Abdullah A M, et al.
Published: (2016) -
A study of planned shopping centres in Singapore
by: SIM
Published: (1984) -
The shopping mall
by: Ng
Published: (2005)