Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers

From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable manner. Under this circumstances new players to these businesses soaring dramatic business competition. Nowadays they are trying to attract customers by offering aggressive marketing strategy for insta...

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Main Authors:	Haque, A. K. M. Ahasanul, Ahmed, Ismail Sayeed, Rahman, Sabbir
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc T Technology (General)
Online Access:	http://irep.iium.edu.my/11694/ http://irep.iium.edu.my/11694/1/ahasanul_4.pdf

id	iium-11694
recordtype	eprints
spelling	iium-116942015-02-01T14:57:52Z http://irep.iium.edu.my/11694/ Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers Haque, A. K. M. Ahasanul Ahmed, Ismail Sayeed Rahman, Sabbir HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc T Technology (General) From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable manner. Under this circumstances new players to these businesses soaring dramatic business competition. Nowadays they are trying to attract customers by offering aggressive marketing strategy for instance: price promotion. As competition is looming among the companies, it deems a necessity for them to learn the consumers’ inherent perceptions that can play significant factors in terms of choosing the tele-service providers. The aim of this study was to find out what were the factors that may have played significant role to select the telecommunication service providers. To accomplish the objectives, this research explains the related concepts and theories; revealed and synchronized literature on consumer perception. In general this research has an intention to develop a research framework grounded on a strong theoretical and literature review background. The survey instruments employed on Malaysian consumers included demographic background, price, service quality, product quality and availability, and promotional offers for consumer perception. Thus the structural equation modeling approach was necessary in order to examine the variables. The data analysis was conducted using SPSS and AMOS (Analysis of Moment Structure) with the software package for windows. From the result it is revealed that paths are related to the casual processes significantly. Among all the significant variables, from our result, Price is the most important among our respondents followed by Service quality, product quality and promotion. However, the findings of this study may provide needed feedback and contribute to the improvement of players’ strategy and their marketing program. 2010 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/11694/1/ahasanul_4.pdf Haque, A. K. M. Ahasanul and Ahmed, Ismail Sayeed and Rahman, Sabbir (2010) Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers. In: 4th Asian Business Research Conference, 24-25 December 2010, Dhaka, Bangladesh.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc T Technology (General)
spellingShingle	HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc T Technology (General) Haque, A. K. M. Ahasanul Ahmed, Ismail Sayeed Rahman, Sabbir Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers
description	From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable manner. Under this circumstances new players to these businesses soaring dramatic business competition. Nowadays they are trying to attract customers by offering aggressive marketing strategy for instance: price promotion. As competition is looming among the companies, it deems a necessity for them to learn the consumers’ inherent perceptions that can play significant factors in terms of choosing the tele-service providers. The aim of this study was to find out what were the factors that may have played significant role to select the telecommunication service providers. To accomplish the objectives, this research explains the related concepts and theories; revealed and synchronized literature on consumer perception. In general this research has an intention to develop a research framework grounded on a strong theoretical and literature review background. The survey instruments employed on Malaysian consumers included demographic background, price, service quality, product quality and availability, and promotional offers for consumer perception. Thus the structural equation modeling approach was necessary in order to examine the variables. The data analysis was conducted using SPSS and AMOS (Analysis of Moment Structure) with the software package for windows. From the result it is revealed that paths are related to the casual processes significantly. Among all the significant variables, from our result, Price is the most important among our respondents followed by Service quality, product quality and promotion. However, the findings of this study may provide needed feedback and contribute to the improvement of players’ strategy and their marketing program.
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul Ahmed, Ismail Sayeed Rahman, Sabbir
author_facet	Haque, A. K. M. Ahasanul Ahmed, Ismail Sayeed Rahman, Sabbir
author_sort	Haque, A. K. M. Ahasanul
title	Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers
title_short	Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers
title_full	Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers
title_fullStr	Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers
title_full_unstemmed	Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers
title_sort	exploring critical factors for choice of mobile service providers and its effectiveness on malaysian consumers
publishDate	2010
url	http://irep.iium.edu.my/11694/ http://irep.iium.edu.my/11694/1/ahasanul_4.pdf
first_indexed	2023-09-18T20:21:00Z
last_indexed	2023-09-18T20:21:00Z
_version_	1777408105555951616

Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers

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