Shari'ah compliant construction marketing - development of a new theory
As more socially and environmentally conscious consumers, investors and wider stakeholders have started to question the business practices of organizations, so firms have had to review their business and marketing strategies, the way they produce their products and deliver services from a corporate...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/1261/ http://irep.iium.edu.my/1261/1/Shariah_Complaint_Construction_Marketing_-_Development_of_a_New_Theory.pdf |