Business strategies and performance of ceramics manufacturing firms in Thailand

This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai ceramics firms? Second, do these strategies contribute to performance? Porter...

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Main Authors: Seedee, Rattana, Sulaiman, Mohamed, Ismail, Ishak
Format: Conference or Workshop Item
Language:English
Published: 2009
Subjects:
Online Access:http://irep.iium.edu.my/13841/
http://irep.iium.edu.my/13841/
http://irep.iium.edu.my/13841/1/M._Sulaiman_8.pdf
id iium-13841
recordtype eprints
spelling iium-138412012-01-10T06:24:17Z http://irep.iium.edu.my/13841/ Business strategies and performance of ceramics manufacturing firms in Thailand Seedee, Rattana Sulaiman, Mohamed Ismail, Ishak HF5001 Business. Business Administration This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai ceramics firms? Second, do these strategies contribute to performance? Porter’s concept of generic strategies is used as business strategy variables. Data were collected from 141 ceramics firms in Thailand. The data show significant relationship between business strategies and firm performance. Both low cost leadership and differentiation strategies were found to have significant relationship with firm performance. However, low cost leadership was shown to have higher profits than differentiation strategy. The paper also discusses the implications and limitations of the study. 2009 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/13841/1/M._Sulaiman_8.pdf Seedee, Rattana and Sulaiman, Mohamed and Ismail, Ishak (2009) Business strategies and performance of ceramics manufacturing firms in Thailand. In: The 8th Asian Academy of Management International Conference, 18-20 December 2009, Kuantan, Pahang. http://www.mbalpru.com/webnew2009/pdf/article17.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Seedee, Rattana
Sulaiman, Mohamed
Ismail, Ishak
Business strategies and performance of ceramics manufacturing firms in Thailand
description This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai ceramics firms? Second, do these strategies contribute to performance? Porter’s concept of generic strategies is used as business strategy variables. Data were collected from 141 ceramics firms in Thailand. The data show significant relationship between business strategies and firm performance. Both low cost leadership and differentiation strategies were found to have significant relationship with firm performance. However, low cost leadership was shown to have higher profits than differentiation strategy. The paper also discusses the implications and limitations of the study.
format Conference or Workshop Item
author Seedee, Rattana
Sulaiman, Mohamed
Ismail, Ishak
author_facet Seedee, Rattana
Sulaiman, Mohamed
Ismail, Ishak
author_sort Seedee, Rattana
title Business strategies and performance of ceramics manufacturing firms in Thailand
title_short Business strategies and performance of ceramics manufacturing firms in Thailand
title_full Business strategies and performance of ceramics manufacturing firms in Thailand
title_fullStr Business strategies and performance of ceramics manufacturing firms in Thailand
title_full_unstemmed Business strategies and performance of ceramics manufacturing firms in Thailand
title_sort business strategies and performance of ceramics manufacturing firms in thailand
publishDate 2009
url http://irep.iium.edu.my/13841/
http://irep.iium.edu.my/13841/
http://irep.iium.edu.my/13841/1/M._Sulaiman_8.pdf
first_indexed 2023-09-18T20:23:00Z
last_indexed 2023-09-18T20:23:00Z
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