Business strategies and performance of ceramics manufacturing firms in Thailand

This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai ceramics firms? Second, do these strategies contribute to performance? Porter...

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Main Authors:	Seedee, Rattana, Sulaiman, Mohamed, Ismail, Ishak
Format:	Conference or Workshop Item
Language:	English
Published:	2009
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/13841/ http://irep.iium.edu.my/13841/ http://irep.iium.edu.my/13841/1/M._Sulaiman_8.pdf

id	iium-13841
recordtype	eprints
spelling	iium-138412012-01-10T06:24:17Z http://irep.iium.edu.my/13841/ Business strategies and performance of ceramics manufacturing firms in Thailand Seedee, Rattana Sulaiman, Mohamed Ismail, Ishak HF5001 Business. Business Administration This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai ceramics firms? Second, do these strategies contribute to performance? Porter’s concept of generic strategies is used as business strategy variables. Data were collected from 141 ceramics firms in Thailand. The data show significant relationship between business strategies and firm performance. Both low cost leadership and differentiation strategies were found to have significant relationship with firm performance. However, low cost leadership was shown to have higher profits than differentiation strategy. The paper also discusses the implications and limitations of the study. 2009 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/13841/1/M._Sulaiman_8.pdf Seedee, Rattana and Sulaiman, Mohamed and Ismail, Ishak (2009) Business strategies and performance of ceramics manufacturing firms in Thailand. In: The 8th Asian Academy of Management International Conference, 18-20 December 2009, Kuantan, Pahang. http://www.mbalpru.com/webnew2009/pdf/article17.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Seedee, Rattana Sulaiman, Mohamed Ismail, Ishak Business strategies and performance of ceramics manufacturing firms in Thailand
description	This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai ceramics firms? Second, do these strategies contribute to performance? Porter’s concept of generic strategies is used as business strategy variables. Data were collected from 141 ceramics firms in Thailand. The data show significant relationship between business strategies and firm performance. Both low cost leadership and differentiation strategies were found to have significant relationship with firm performance. However, low cost leadership was shown to have higher profits than differentiation strategy. The paper also discusses the implications and limitations of the study.
format	Conference or Workshop Item
author	Seedee, Rattana Sulaiman, Mohamed Ismail, Ishak
author_facet	Seedee, Rattana Sulaiman, Mohamed Ismail, Ishak
author_sort	Seedee, Rattana
title	Business strategies and performance of ceramics manufacturing firms in Thailand
title_short	Business strategies and performance of ceramics manufacturing firms in Thailand
title_full	Business strategies and performance of ceramics manufacturing firms in Thailand
title_fullStr	Business strategies and performance of ceramics manufacturing firms in Thailand
title_full_unstemmed	Business strategies and performance of ceramics manufacturing firms in Thailand
title_sort	business strategies and performance of ceramics manufacturing firms in thailand
publishDate	2009
url	http://irep.iium.edu.my/13841/ http://irep.iium.edu.my/13841/ http://irep.iium.edu.my/13841/1/M._Sulaiman_8.pdf
first_indexed	2023-09-18T20:23:00Z
last_indexed	2023-09-18T20:23:00Z
_version_	1777408232130609152

Business strategies and performance of ceramics manufacturing firms in Thailand

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