Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents

Malaysian Takaful industry is progressively taking innovative steps to improvise their marketing efforts via the introduction of Wakala system (agency system). Agents as one of the distribution channel for the industry play a prominent role in educating the society about the objectives and concept o...

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Main Authors: Che Mohd Salleh, Marhanum, Wok, Saodah
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://irep.iium.edu.my/15064/
http://irep.iium.edu.my/15064/1/Marhanum_National_seminar_full_paper_2692011.pdf
id iium-15064
recordtype eprints
spelling iium-150642016-02-16T04:45:50Z http://irep.iium.edu.my/15064/ Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents Che Mohd Salleh, Marhanum Wok, Saodah H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph HJ8003 Public credit. Debts. Loans. Claims Malaysian Takaful industry is progressively taking innovative steps to improvise their marketing efforts via the introduction of Wakala system (agency system). Agents as one of the distribution channel for the industry play a prominent role in educating the society about the objectives and concept of Takaful. This effort may increase the awareness of the society about the Islamic insurance which remain low previously. Thus, this study is an attempt (1) to explore the sources of information that influencing the knowledge of Takaful agents; (2) to compare the contribution of the Internet and other sources of information towards understanding the objectives and concepts of Takaful by Takaful agents; and (3) to analyze the relationships between the usage of the Internet and other sources with the acquisition of knowledge on objectives and concepts of Takaful. A preliminary study was conducted with 50 Takaful agents from Prudential BSN Takaful Berhad. Data were collected through survey research design using questionnaire as the research instrument. Data gathered will be analyzed using SPSS WIN 17 for both descriptive statistics (frequency, percentage, mean and standard deviation) and inferential statistics (paired t-test and step-wise regression analysis). 2011-09-26 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/15064/1/Marhanum_National_seminar_full_paper_2692011.pdf Che Mohd Salleh, Marhanum and Wok, Saodah (2011) Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents. In: National Seminar on New Media and Islamic Issues: Challenges and Opportunities, 26 September 2011, ISTAC, KL. (Unpublished)
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic H61.8 Communication of information
HE7601 Telecommunication and industry. Telegraph
HJ8003 Public credit. Debts. Loans. Claims
spellingShingle H61.8 Communication of information
HE7601 Telecommunication and industry. Telegraph
HJ8003 Public credit. Debts. Loans. Claims
Che Mohd Salleh, Marhanum
Wok, Saodah
Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents
description Malaysian Takaful industry is progressively taking innovative steps to improvise their marketing efforts via the introduction of Wakala system (agency system). Agents as one of the distribution channel for the industry play a prominent role in educating the society about the objectives and concept of Takaful. This effort may increase the awareness of the society about the Islamic insurance which remain low previously. Thus, this study is an attempt (1) to explore the sources of information that influencing the knowledge of Takaful agents; (2) to compare the contribution of the Internet and other sources of information towards understanding the objectives and concepts of Takaful by Takaful agents; and (3) to analyze the relationships between the usage of the Internet and other sources with the acquisition of knowledge on objectives and concepts of Takaful. A preliminary study was conducted with 50 Takaful agents from Prudential BSN Takaful Berhad. Data were collected through survey research design using questionnaire as the research instrument. Data gathered will be analyzed using SPSS WIN 17 for both descriptive statistics (frequency, percentage, mean and standard deviation) and inferential statistics (paired t-test and step-wise regression analysis).
format Conference or Workshop Item
author Che Mohd Salleh, Marhanum
Wok, Saodah
author_facet Che Mohd Salleh, Marhanum
Wok, Saodah
author_sort Che Mohd Salleh, Marhanum
title Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents
title_short Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents
title_full Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents
title_fullStr Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents
title_full_unstemmed Comparing the internet to others sources of information for acquiring knowledge on Takaful among Prudential BSN takaful agents
title_sort comparing the internet to others sources of information for acquiring knowledge on takaful among prudential bsn takaful agents
publishDate 2011
url http://irep.iium.edu.my/15064/
http://irep.iium.edu.my/15064/1/Marhanum_National_seminar_full_paper_2692011.pdf
first_indexed 2023-09-18T20:24:06Z
last_indexed 2023-09-18T20:24:06Z
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