Students’ acceptance of an internet campus radio: a test of the technology acceptance model

This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. A cross-sectional survey design was em...

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Bibliographic Details
Main Authors:	Lahabou , Mahaman, Wok, Saodah
Format:	Conference or Workshop Item
Language:	English
Published:	2011
Subjects:	H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph LG Individual institutions (Asia. Africa)
Online Access:	http://irep.iium.edu.my/15076/ http://irep.iium.edu.my/15076/ http://irep.iium.edu.my/15076/1/IIUM.FM%5B1%5D_-_MENTION_MAHAMAN.pdf

id	iium-15076
recordtype	eprints
spelling	iium-150762013-09-18T08:21:50Z http://irep.iium.edu.my/15076/ Students’ acceptance of an internet campus radio: a test of the technology acceptance model Lahabou , Mahaman Wok, Saodah H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph LG Individual institutions (Asia. Africa) This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. A cross-sectional survey design was employed to gather data through a self-administered questionnaire to a sample of 467 undergraduate students to test three hypotheses generated from literature related to TAM. Both listeners (n1=238) and non-listeners (n2=229) participated in the study. The findings showed that listeners are highly knowledgeable about IIUM.FM, have positive perceptions of the radio but have a negative attitude towards listening to it. They mostly listened to music programme at night and from their hostels. Moreover, male and seniors were found to listen more frequently to IIUM.FM than female and juniors. Knowledge about IIUM.FM was found to have an influence on actual listening via Perceived Ease of Listening (PEOL), Perceived Usefulness of Listening (PUOL), and attitude towards listening. For the non-listeners, the reasons for not listening were lack of time, reception problems, and lack of knowledge on the existence of IIUM.FM. However, they expressed their intention to listen to it in the future. 2011-10-11 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/15076/1/IIUM.FM%5B1%5D_-_MENTION_MAHAMAN.pdf Lahabou , Mahaman and Wok, Saodah (2011) Students’ acceptance of an internet campus radio: a test of the technology acceptance model. In: International Conference on Media and Communication (MENTION 2011), 11-12 October 2011, Equatorial Hotel, Bangi. (Unpublished) http://www.ukm.my/mention2011/index.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph LG Individual institutions (Asia. Africa)
spellingShingle	H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph LG Individual institutions (Asia. Africa) Lahabou , Mahaman Wok, Saodah Students’ acceptance of an internet campus radio: a test of the technology acceptance model
description	This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. A cross-sectional survey design was employed to gather data through a self-administered questionnaire to a sample of 467 undergraduate students to test three hypotheses generated from literature related to TAM. Both listeners (n1=238) and non-listeners (n2=229) participated in the study. The findings showed that listeners are highly knowledgeable about IIUM.FM, have positive perceptions of the radio but have a negative attitude towards listening to it. They mostly listened to music programme at night and from their hostels. Moreover, male and seniors were found to listen more frequently to IIUM.FM than female and juniors. Knowledge about IIUM.FM was found to have an influence on actual listening via Perceived Ease of Listening (PEOL), Perceived Usefulness of Listening (PUOL), and attitude towards listening. For the non-listeners, the reasons for not listening were lack of time, reception problems, and lack of knowledge on the existence of IIUM.FM. However, they expressed their intention to listen to it in the future.
format	Conference or Workshop Item
author	Lahabou , Mahaman Wok, Saodah
author_facet	Lahabou , Mahaman Wok, Saodah
author_sort	Lahabou , Mahaman
title	Students’ acceptance of an internet campus radio: a test of the technology acceptance model
title_short	Students’ acceptance of an internet campus radio: a test of the technology acceptance model
title_full	Students’ acceptance of an internet campus radio: a test of the technology acceptance model
title_fullStr	Students’ acceptance of an internet campus radio: a test of the technology acceptance model
title_full_unstemmed	Students’ acceptance of an internet campus radio: a test of the technology acceptance model
title_sort	students’ acceptance of an internet campus radio: a test of the technology acceptance model
publishDate	2011
url	http://irep.iium.edu.my/15076/ http://irep.iium.edu.my/15076/ http://irep.iium.edu.my/15076/1/IIUM.FM%5B1%5D_-_MENTION_MAHAMAN.pdf
first_indexed	2023-09-18T20:24:06Z
last_indexed	2023-09-18T20:24:06Z
_version_	1777408301511737344

Students’ acceptance of an internet campus radio: a test of the technology acceptance model

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