Organisational behaviour associated with emotional contagion among direct selling members

Purpose – This paper aims to examine organisational behaviour as a result of emotional contagion experienced by selected members in direct selling companies. Specifically, it seeks to investigate how members in a group are affected by the happiness of their high achievers, what factors influence the...

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Main Authors:	Hashim, Junaidah, Wok, Saodah, Ghazali, Ruziah
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2008
Subjects:	HD28 Management. Industrial Management HF Commerce
Online Access:	http://irep.iium.edu.my/1727/ http://irep.iium.edu.my/1727/1/Organisational_behaviour_associated_with_emotional_contagion_among_direct_selling_members.pdf

id	iium-1727
recordtype	eprints
spelling	iium-17272011-08-26T07:14:40Z http://irep.iium.edu.my/1727/ Organisational behaviour associated with emotional contagion among direct selling members Hashim, Junaidah Wok, Saodah Ghazali, Ruziah HD28 Management. Industrial Management HF Commerce Purpose – This paper aims to examine organisational behaviour as a result of emotional contagion experienced by selected members in direct selling companies. Specifically, it seeks to investigate how members in a group are affected by the happiness of their high achievers, what factors influence the emotional contagion to occur, and what are the effects of emotional contagion on individual, group and organisation work outcomes. Design/methodology/approach – The variables studied were emotional contagion, personal characteristics, group outcomes and organisational outcomes. Emotional contagion was measured by self-report of impulsive acts; while personal characteristics were measured in terms of social desirability, extraversion, locus of control, live accomplishment, materialistic world, susceptibility to interpersonal influence, and self-esteem. Organisational outcome variables were measured in terms of organisational commitment and organisational culture. Other variables studied were group behaviour, team player, demographic characteristics, and business organisational characteristics. A total of 276 respondents participated in this study. Findings – It is found that emotional contagion is positively related with personal outcomes. Further findings reveal that emotional contagion has an impact on both the group and the team. The team, as a whole, is influenced not only by the emotional contagion but also by the personal characteristics of the respondents. Emotional contagion is also related to organisational outcomes. Both the group characteristics are positively related with organisational commitment. Emotional contagion is also positively related to organisational culture. Group characteristics are also positively related with organisational culture. It can be postulated that the following relationships exist between emotional contagion, personal outcomes, group outcomes, and organisational outcomes. It is also found that emotional contagion is a very important variable in the light of personal characteristics, group characteristics and organisational characteristics. Originality/value – The paper focuses on a specific industry in Malaysia – direct selling – where no such study has been conducted in the past. Emerald Group Publishing 2008 Article PeerReviewed application/pdf en http://irep.iium.edu.my/1727/1/Organisational_behaviour_associated_with_emotional_contagion_among_direct_selling_members.pdf Hashim, Junaidah and Wok, Saodah and Ghazali, Ruziah (2008) Organisational behaviour associated with emotional contagion among direct selling members. Direct Marketing : an International Journal , 2 (3). pp. 144-158. ISSN 1750-5933
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HD28 Management. Industrial Management HF Commerce
spellingShingle	HD28 Management. Industrial Management HF Commerce Hashim, Junaidah Wok, Saodah Ghazali, Ruziah Organisational behaviour associated with emotional contagion among direct selling members
description	Purpose – This paper aims to examine organisational behaviour as a result of emotional contagion experienced by selected members in direct selling companies. Specifically, it seeks to investigate how members in a group are affected by the happiness of their high achievers, what factors influence the emotional contagion to occur, and what are the effects of emotional contagion on individual, group and organisation work outcomes. Design/methodology/approach – The variables studied were emotional contagion, personal characteristics, group outcomes and organisational outcomes. Emotional contagion was measured by self-report of impulsive acts; while personal characteristics were measured in terms of social desirability, extraversion, locus of control, live accomplishment, materialistic world, susceptibility to interpersonal influence, and self-esteem. Organisational outcome variables were measured in terms of organisational commitment and organisational culture. Other variables studied were group behaviour, team player, demographic characteristics, and business organisational characteristics. A total of 276 respondents participated in this study. Findings – It is found that emotional contagion is positively related with personal outcomes. Further findings reveal that emotional contagion has an impact on both the group and the team. The team, as a whole, is influenced not only by the emotional contagion but also by the personal characteristics of the respondents. Emotional contagion is also related to organisational outcomes. Both the group characteristics are positively related with organisational commitment. Emotional contagion is also positively related to organisational culture. Group characteristics are also positively related with organisational culture. It can be postulated that the following relationships exist between emotional contagion, personal outcomes, group outcomes, and organisational outcomes. It is also found that emotional contagion is a very important variable in the light of personal characteristics, group characteristics and organisational characteristics. Originality/value – The paper focuses on a specific industry in Malaysia – direct selling – where no such study has been conducted in the past.
format	Article
author	Hashim, Junaidah Wok, Saodah Ghazali, Ruziah
author_facet	Hashim, Junaidah Wok, Saodah Ghazali, Ruziah
author_sort	Hashim, Junaidah
title	Organisational behaviour associated with emotional contagion among direct selling members
title_short	Organisational behaviour associated with emotional contagion among direct selling members
title_full	Organisational behaviour associated with emotional contagion among direct selling members
title_fullStr	Organisational behaviour associated with emotional contagion among direct selling members
title_full_unstemmed	Organisational behaviour associated with emotional contagion among direct selling members
title_sort	organisational behaviour associated with emotional contagion among direct selling members
publisher	Emerald Group Publishing
publishDate	2008
url	http://irep.iium.edu.my/1727/ http://irep.iium.edu.my/1727/1/Organisational_behaviour_associated_with_emotional_contagion_among_direct_selling_members.pdf
first_indexed	2023-09-18T20:09:11Z
last_indexed	2023-09-18T20:09:11Z
_version_	1777407362851667968

Organisational behaviour associated with emotional contagion among direct selling members

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