Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective

Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective

Bibliographic Details
Main Authors: Abdullah, Kalthom, Ismail, Yusof
Format: Book Chapter
Language:English
Published: IIUM Press 2011
Subjects:
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/17303/
http://irep.iium.edu.my/17303/
http://irep.iium.edu.my/17303/1/C12_-_Malaysian_consumers.pdf
id iium-17303
recordtype eprints
spelling iium-173032012-11-06T11:35:39Z http://irep.iium.edu.my/17303/ Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective Abdullah, Kalthom Ismail, Yusof HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/17303/1/C12_-_Malaysian_consumers.pdf Abdullah, Kalthom and Ismail, Yusof (2011) Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective. In: Readings in marketing : an Islamic perspective. IIUM Press, Kuala Lumpur, pp. 247-275. ISBN 9789670225456 http://rms.research.iium.edu.my/bookstore/Products/475-wwwgooglecom.aspx
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HF5410 Marketing. Distribution of products
spellingShingle HF5410 Marketing. Distribution of products
Abdullah, Kalthom
Ismail, Yusof
Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
format Book Chapter
author Abdullah, Kalthom
Ismail, Yusof
author_facet Abdullah, Kalthom
Ismail, Yusof
author_sort Abdullah, Kalthom
title Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
title_short Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
title_full Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
title_fullStr Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
title_full_unstemmed Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
title_sort malaysian consumers' experience with deceptive marketing practices of sellers: an islamic perspective
publisher IIUM Press
publishDate 2011
url http://irep.iium.edu.my/17303/
http://irep.iium.edu.my/17303/
http://irep.iium.edu.my/17303/1/C12_-_Malaysian_consumers.pdf
first_indexed 2023-09-18T20:26:09Z
last_indexed 2023-09-18T20:26:09Z
_version_ 1777408429609975808

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